{"id":8310,"date":"2025-04-23T15:41:25","date_gmt":"2025-04-23T15:41:25","guid":{"rendered":"https:\/\/www.aymconseil.com\/?page_id=8310"},"modified":"2026-08-03T19:18:01","modified_gmt":"2026-08-03T19:18:01","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.aymconseil.com\/fr\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8310\" class=\"elementor elementor-8310\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608be6cd e-flex e-con-boxed e-con e-parent\" data-id=\"608be6cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c136d6c elementor-widget elementor-widget-text-editor\" data-id=\"c136d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-section-id=\"1b9k8jz\" data-start=\"801\" data-end=\"820\">About AYM Conseil<\/h1>\n<p data-start=\"822\" data-end=\"930\"><strong data-start=\"822\" data-end=\"930\">Strategic communication, leadership and organizational alignment designed around real operational needs.<\/strong><\/p>\n<p data-start=\"932\" data-end=\"1032\">AYM Conseil is a strategic communication and organizational advisory firm founded by Ilham Lahreche.<\/p>\n<p data-start=\"1034\" data-end=\"1397\">We support organizations, institutions and leaders when positioning, messages, teams, priorities or communication practices are no longer fully aligned. Our work combines strategic communication expertise, media experience, facilitation and practical organizational tools to help clients clarify their direction, strengthen communication and improve coordination.<\/p>\n<h2 data-section-id=\"j9k8ui\" data-start=\"1399\" data-end=\"1439\">What We Help Organizations Strengthen<\/h2>\n<ul data-start=\"1441\" data-end=\"1760\">\n<li data-section-id=\"a9g7e\" data-start=\"1441\" data-end=\"1490\"><strong data-start=\"1443\" data-end=\"1490\">Strategic positioning and narrative clarity<\/strong><\/li>\n<li data-section-id=\"ommdz1\" data-start=\"1491\" data-end=\"1534\"><strong data-start=\"1493\" data-end=\"1534\">Leadership and internal communication<\/strong><\/li>\n<li data-section-id=\"1w5762q\" data-start=\"1535\" data-end=\"1591\"><strong data-start=\"1537\" data-end=\"1591\">Media, institutional and stakeholder communication<\/strong><\/li>\n<li data-section-id=\"a5jo6t\" data-start=\"1592\" data-end=\"1658\"><strong data-start=\"1594\" data-end=\"1658\">Team coordination, facilitation and organizational alignment<\/strong><\/li>\n<li data-section-id=\"2hzikh\" data-start=\"1659\" data-end=\"1695\"><strong data-start=\"1661\" data-end=\"1695\">Training and capacity building<\/strong><\/li>\n<li data-section-id=\"590ka5\" data-start=\"1696\" data-end=\"1760\"><strong data-start=\"1698\" data-end=\"1760\">Communication during change, tension or complex situations<\/strong><\/li>\n<\/ul>\n<h2 data-section-id=\"ueh9pi\" data-start=\"1762\" data-end=\"1776\">How We Work<\/h2>\n<p data-start=\"1778\" data-end=\"1868\">AYM Conseil begins with the client\u2019s context rather than imposing a pre-designed solution.<\/p>\n<p data-start=\"1870\" data-end=\"2114\">Depending on the organization\u2019s needs, an assignment may include a strategic diagnostic, advisory support, training, facilitated workshops, team sessions, communication tools, implementation guidance or a broader organizational support process.<\/p>\n<p data-start=\"2116\" data-end=\"2317\">Our objective is not simply to deliver recommendations. We help clients turn analysis into clearer decisions, practical tools and communication practices that can be applied in real working situations.<\/p>\n<h2 data-section-id=\"1dc58be\" data-start=\"2319\" data-end=\"2344\">Founder &amp; Lead Advisor<\/h2>\n<p data-start=\"2346\" data-end=\"2556\">Ilham Lahreche brings more than 25 years of professional experience across journalism, institutional communication, media relations, public affairs, strategic advisory, training and organizational facilitation.<\/p>\n<p data-start=\"2558\" data-end=\"2755\">Her academic background in discourse analysis and journalism across all media is complemented by certifications from Thomson Reuters in <strong data-start=\"2694\" data-end=\"2720\">Strategic Storytelling<\/strong> and <strong data-start=\"2725\" data-end=\"2754\">Government Communications<\/strong>.<\/p>\n<p data-start=\"2757\" data-end=\"3017\">Her experience includes assignments involving public institutions, international organizations, NGOs, businesses and multidisciplinary teams, with work spanning strategic communication, organizational coordination, stakeholder engagement and capacity building.<\/p>\n<h2 data-section-id=\"rfajtv\" data-start=\"3019\" data-end=\"3061\">Let\u2019s Discuss Your Organization\u2019s Needs<\/h2>\n<p data-start=\"3063\" data-end=\"3198\">Tell us what your organization needs to clarify, align or strengthen. AYM Conseil will help identify the most relevant form of support.<\/p>\n<pre><br><\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-779c550 e-flex e-con-boxed e-con e-parent\" data-id=\"779c550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1876e9e elementor-button-success elementor-widget elementor-widget-button\" data-id=\"1876e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.aymconseil.com\/fr\/form-launch-pack-offer-media-strategy-influence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-wpforms\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 75.2v361.7c0 24.3-19 43.2-43.2 43.2H43.2C19.3 480 0 461.4 0 436.8V75.2C0 51.1 18.8 32 43.2 32h361.7c24 0 43.1 18.8 43.1 43.2zm-37.3 361.6V75.2c0-3-2.6-5.8-5.8-5.8h-9.3L285.3 144 224 94.1 162.8 144 52.5 69.3h-9.3c-3.2 0-5.8 2.8-5.8 5.8v361.7c0 3 2.6 5.8 5.8 5.8h361.7c3.2.1 5.8-2.7 5.8-5.8zM150.2 186v37H76.7v-37h73.5zm0 74.4v37.3H76.7v-37.3h73.5zm11.1-147.3l54-43.7H96.8l64.5 43.7zm210 72.9v37h-196v-37h196zm0 74.4v37.3h-196v-37.3h196zm-84.6-147.3l64.5-43.7H232.8l53.9 43.7zM371.3 335v37.3h-99.4V335h99.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une consultation <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99535d7 elementor-button-success elementor-align-left elementor-widget elementor-widget-button\" data-id=\"99535d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/212661307305\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">discuss on whatsapp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About AYM Conseil Strategic communication, leadership and organizational alignment designed around real operational needs. AYM Conseil is a strategic communication and organizational advisory firm founded by Ilham Lahreche. We support organizations, institutions and leaders when positioning, messages, teams, priorities or communication practices are no longer fully aligned. Our work combines strategic communication expertise, media experience, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8310","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/pages\/8310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/comments?post=8310"}],"version-history":[{"count":14,"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/pages\/8310\/revisions"}],"predecessor-version":[{"id":8607,"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/pages\/8310\/revisions\/8607"}],"wp:attachment":[{"href":"https:\/\/www.aymconseil.com\/fr\/wp-json\/wp\/v2\/media?parent=8310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}