Training & Capacity Building
AYM Conseil’s training programmes are designed and led by Ilham Lahreche, founder of AYM Conseil and a strategic communication and media expert with more than 25 years of professional experience. Her academic background in discourse analysis and multimedia journalism is complemented by extensive field experience in journalism, institutional communication, media relations, public affairs, strategic advisory, training and organizational facilitation. Certified by Thomson Reuters in Strategic Storytelling and Government Communications, she combines academic depth, editorial rigour and practical expertise to develop programmes tailored to the realities and objectives of each organization.
Each programme is designed according to the organization’s context, audience, objectives and operational challenges. It may be delivered as a focused workshop, a full-day session, a multi-session programme or as part of a broader diagnostic and organizational support process.
The objective is not simply to transfer knowledge, but to help participants apply clear methods, improve coordination and strengthen their communication practices in real working situations.
1
Leadership & Internal Communication
For leaders, managers, teams and organizations seeking stronger internal alignment and clearer communication practices.
Prefer a formal request? Complete the consultation form
Training topics may include:
- Leadership and managerial communication
- Communicating priorities and decisions clearly
- Internal communication systems and information flow
- Delegation, accountability and follow-up
- Employee engagement and organizational culture
- Giving and receiving constructive feedback
- Communication during change and uncertainty
- Managing difficult conversations
- Internal crisis communication
- Building trust and alignment across teams
Focus: Helping leaders and teams communicate with greater clarity, consistency and responsibility.
4
Team Coordination, Facilitation & Organizational Alignment
For organizations experiencing coordination difficulties, unclear responsibilities, communication gaps or periods of organizational change.
Prefer a formal request? Complete the consultation form
Training and facilitated workshops may address:
- Clarification of roles and responsibilities
- Communication and decision-making circuits
- Cross-functional coordination
- Meeting and follow-up practices
- Information-sharing systems
- Team accountability and ownership
- Conflict prevention and tension management
- Collaborative problem-solving
- Facilitation techniques
- Communication during organizational change
- Building practical action plans, checklists and shared tools
Focus: Helping teams move from fragmented efforts to shared understanding, coordinated action and more sustainable working practices.
2
Strategic, External & Media Communication
For organizations, brands, institutions and professionals seeking stronger public positioning, reputation and media engagement.
Prefer a formal request? Complete the consultation form
Training topics may include:
- Strategic communication planning
- Positioning and key-message development
- Media relations and press engagement
- Interview and spokesperson preparation
- Writing press releases and media materials
- Reputation and crisis communication
- Corporate and institutional storytelling
- Thought leadership and expert positioning
- Digital communication and editorial coherence
- Communicating complex or sensitive issues
Focus: Helping organizations build credible narratives, communicate with influence and engage the media more effectively.
5
Complementary Specialist Modules
When relevant to the assignment, AYM Conseil may involve selected specialist collaborators for complementary modules such as:
- Active listening
- Emotional intelligence
- Stress management
- Motivational support
- Interpersonal communication
- Emotional regulation during difficult situations
- Conflict-support and relationship-building practices
These modules complement the strategic communication and organizational work designed and led by AYM Conseil.
3
Institutional Communication & Stakeholder Engagement
For public institutions, international cooperation programmes, NGOs, professional organizations, public figures and organizations working with multiple stakeholders.
Prefer a formal request? Complete the consultation form
Training topics may include:
- Institutional and public communication
- Stakeholder mapping and engagement
- Public affairs and advocacy communication
- Communication around public programmes and reforms
- Consultation and participatory communication
- Communication with professional communities
- Diplomatic and international communication
- Communicating in politically or institutionally sensitive contexts
- Public trust and institutional credibility
- Strategic messaging for decision-makers and public audiences
Focus: Helping institutions communicate responsibly, engage stakeholders and strengthen the clarity and legitimacy of their public action.
6
Delivery Formats
Training formats are defined after an initial discussion of the organization’s needs.
Possible formats include:
- Focused workshops
- Half-day or full-day training
- Multi-session learning programmes
- Executive and leadership sessions
- Team facilitation workshops
- Diagnostic, training and follow-up programmes
- In-person or online delivery
Each programme may include preparation, contextual adaptation, practical exercises, working documents and post-session recommendations where relevant.
Let’s Design the Right Programme for Your Organization
Not sure which training format best fits your needs?
Contact AYM Conseil to discuss your objectives, participants and organizational context. We will identify the most relevant topics, format and level of support.
Complementary Emotional and Relational Support
Fatima Zahra Bennani Smires
Fatima Zahra Bennani Smires is a certified professional coach and soft-skills trainer, trained and certified by EMC – École Marocaine de Coaching. She specializes in personal and professional development and collaborates with AYM Conseil on selected assignments.
She contributes complementary modules focused on the emotional and relational dimensions of individual and team functioning. Depending on the organization’s needs, her interventions may address:
- Active listening
- Emotional awareness and regulation
- Stress management
- Motivational support
- Conflict management and support during relational tensions
- Confidence and personal resource development
Her contribution complements the strategic communication, organizational alignment, facilitation and team-coordination work designed and led by AYM Conseil.